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business development

Connecting people to opportunities

We believe that every day presents a new opportunity to connect your brand with potential sponsors, underwriters and companies. And it is ultimately PEOPLE who will support and help further your brand. It’s our job to creatively connect the dots, and people, for you. These case studies are just a few examples of how to leverage your personal brand.

Case Study: Extended Book Tour

Speaking around the country at such high profile events as O! the Oprah magazine live tour, the Professional Women’s Association of California, the National Association of Women Business Owners, and Savor Dallas, wine expert Leslie Sbrocco reached thousands of new people with her consumer-friendly message about wine. In addition, national radio and TV media tours allowed a gifted wine authority, to partner with a respected wine company in a way that complimented both. In addition, Leslie and her book, Wine for Women was fully branded every step of the way and everybody got to drink wine. And yes, Oprah does look amazing.


Case Study: Reach New TV Viewing Audiences


A wine book on QVC? No way. Yes way! Working with the top culinary buyer at QVC (and no cutesy accessories or product to sell), thousands watched while author/expert Leslie Sbrocco presented her wine book on media giant QVC. Wine for Women, a HarperCollins imprint, sold more than 500 copies in less than five minute and was the first wine book presented on a home shopping network.



Case Study: It Takes A Woman To Know One


Having written top selling and award-winning travel books, Gutsy Women and A Woman’s World, travel expert and media spokesperson Marybeth Bond is in demand. Appearing on top network and cable stations such as ABC, CBS, FOX, CNN, NBC and NPR regularly for such companies as Discover Card, Johnson & Johnson, AAA, Kodak and British Airways she’s able to provide savvy travel advice and update consumer’s on top products.


© 2005 Gail Spangler Productions